Iberostar conversation · Since 2014

Our purpose

Make every child
feel SUPER DUPER.

We use tennis to create confidence, joy, connection and a love of the game.

SeenUniqueProudEmpoweredResilientDaringUnitedPlayfulEncouragedRespected

02The opportunity

What if the Super Duper Way
could travel?

Super Duper Tennis was built around a simple purpose: to make every child feel Super Duper. What if that feeling could travel?

What if the experience could continue with families when they're on holiday - while reaching new children around the world?

Family resorts already have many of the ingredients: families, tennis facilities, equipment and local teams.

Super Duper brings the methodology, training and brand experience to turn those ingredients into a distinctive children's tennis experience.

Two young tennis players smiling together at the net

Super Duper Blueprint

Resort infrastructure

Local teams

A distinctive Super Duper Tennis experience

03A different way

A different way to introduce
children to tennis.

We make tennis easier to learn, helping children build confidence, have fun, fall in love with the game and create lasting memories.

Kid-sized courts

Right-sized equipment for early success

Playful language kids understand and remember

Learning through games

ABCs that build confident movers Agility, Balance & Coordination

Positive encouragement

When children feel they can do it,
they want to keep playing.

04The story

From one coach to a
repeatable way of teaching.

Super Duper Tennis began with Zani Suttle - Coach Z to the kids - on court. Over 12 years, her games, language, energy and teaching philosophy evolved into what we call the Super Duper Way: a distinctive approach to helping children learn, play and feel Super Duper.

“As we grew, I had to codify myself.”

Zani Suttle - Founder & Managing Director

01Coach Z
0212 years of experience
03The Super Duper Way
04Other coaches deliver the experience

05The Super Duper Blueprint

We turned the Super Duper way
into a Blueprint.

Curriculum

Games

Language

Methodology

Energy

Values

Kid-sized equipment

Coach training

A repeatable system for delivering the
Super Duper experience.

Kid-sized racquets and low-compression tennis balls on court

06Proven and repeatable

12 years.
Proven beyond one coach.

Trained coaches have brought the Super Duper experience to children across cities and countries - showing that the Super Duper Way can travel.

A large group of children and Super Duper coaches raising racquets together

New York · New Jersey · Miami · Copenhagen

“Coaches and staff engage the kids in all kinds of drills and games, and they make tennis fun! Our daughter has improved her tennis skills significantly in just a few weeks.”

Jennifer · Google Review

“The coaches are amazing, fun and gentle. They gear everything towards the tiny ones. All the kids get individual attention.”

Olivia · Google Review

“I signed up my kids and now they live for their Friday tennis lessons.”

Margarit · Google Review

07More than tennis

More than tennis.

Task

Teach tennis.

Purpose

Make every child feel Super Duper.

Seen•Unique•Proud•Empowered•Resilient•Daring•United•Playful•Encouraged•Respected

Tennis is the medium.
The experience is the product.

08How it could work in hospitality

Build the Super Duper way
into the resort experience.

Not this

Super Duper Tennis sending outside coaches to operate tennis lessons at every hotel.

This

Building the Super Duper Way into the family resort experience by adapting the Blueprint and training local teams.

01
Super Duper Blueprint
02
Adapt for hospitality
03
Train resort teams
04
Deliver locally
05
Maintain standards
06
Potentially scale

Consistent philosophy. Local people.
Super Duper experience.

09Pilot / next step

Start small. Learn.
Refine. Scale.

Mallorca could be a natural place to start.

Choose the right resort

Adapt the Blueprint

Train the team

Run, measure and learn

One question

Could Super Duper Tennis
have a home at Iberostar?

Let's explore what a first pilot could look like.

Children smiling around a colorful pile of tennis balls

What if the Super Duper Waycould travel?

A different way to introduce children to tennis.

From one coach to arepeatable way of teaching.

We turned the Super Duper wayinto a Blueprint.

12 years.Proven beyond one coach.